We recently partnered with Michael Giannik from Group Security on an animation project. Michael asked us to help communicate how his Lone Worker Solution works: potential clients of Group Security had a hard time understanding the concept of the product and the practical application. The issue is that some concepts are hard to convey through written content, because most of us are visual learners. A clever combination of video, written content and graphics will cater for the various learning styles, so your clients get a better idea of what your product can do for them. At Hunting With Pixels we’re big fans of simple, clean animation because it’s a powerful tool to create an instant overview of a concept. Simple illustrations and colours create visual anchors for viewers and help to provide an overview of a complex step by step product or service. Here is how we used animation to clarify what this product does. http://vimeo.com/29127362
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