How much does a video cost? How much should it cost? Not a lot these days. Video has made a major shift in terms of price point. A few years back you’d pay the price of a small car for a corporate video, now you can get professional video for a fraction of that.
Game changersQuality has also shifted tremendously. Where we used to shoot interviews with one or two DV cameras, we now work with three cinema grade cameras so you get a pretty slick outcome.
Are we asking the right question?Is asking ‘How.....
10 April, 2015 / No Comment
How many megapixels is that camera?In terms of ‘production value’, this is the lowest quality video we’ve made in years. The cameras are shaky, the angles weird, the colours don’t match the audio is all over the place.
But who cares?But we love it!
Real people, authentic storiesThis clip works because it’s about people who genuinely love Wordcamp. Why make a slick commercial when you have this going on for your brand?
Video production value – does it matter?People in our industry can get a bit carried away with focussing on.....
Here’s a statistic to think about; 85% of our audience will trust peer recommendations more than any marketing This is why a good business video is about what you do an why. If you want to let people know you’re brilliant, it will have to be your clients who tell the story.
Keeping it realIn the past we’ve been asked to hire a few actors to create ‘case studies’ and ‘client testimonials. We don’t do that for two reasons: 1. Why fake it? If you run a great business, it should be easy to find three clients who love what you do and are happy.....
09 February, 2015 / No Comment