Here’s a statistic to think about; 85% of our audience will trust peer recommendations more than any marketing This is why a good business video is about what you do an why. If you want to let people know you’re brilliant, it will have to be your clients who tell the story.
Keeping it realIn the past we’ve been asked to hire a few actors to create ‘case studies’ and ‘client testimonials. We don’t do that for two reasons: 1. Why fake it? If you run a great business, it would be easy to find three clients who love what you do and are.....
09 February, 2015 / No Comment
Trust is about what we the notes we don’t playMiles Davis once said that jazz is about the notes you don’t play. Communication around building trust is not about more information: that will just overwhelm our audience. Building trust works in a similar way. We don’t build trust by talking more, but about things that matter most when we assess others on their trust worthiness .
How we decide who to trustThe people we want to connect with make decisions about who they trust based on what seems to be very little information: a short story, a few non verbal and visual cues. How does.....
Pearls Of Advertising Wisdom – How To Say ‘I Love You’Who needs the great philosophers if advertising agencies bring knowledge and deep understanding right to your inbox and Social Media feed?
I love you?Men, have you ever struggled with saying those three little words?
Not anymore!Europcar has the answer. Forget that romantic boat ride or maybe doing the dishes for once.
True love is a rental carNothing says ‘I love you’ more than a rented Mercedes, and event that is followed by Jill’s sudden headache and a calendar event that reads ‘Intake appointment relationship counselling 9.00 Monday’. .....
02 February, 2015 / No Comment