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Aim For The NoseWe loved Rocky’s talk on the power of simple communication, because boy do we get confused by wordy explanations, ambivalent signs and nonsensical health and safety warnings!
Over to Rocky
So how can we apply this to video?As video producers we often get sent three, four page documents that need to be worked into a script. Here are some ways to get the most out of your corporate video:
1. Keep it simple.Jargon doesn’t make you sound smart; it just confuses people, even.....
Why Corporate Video Needs To Be Social.Until very recently, having a 3 minute video about your company explaining the features and benefits of your product was a great way to engage your audience. Until very recently, having a 3 minute video about your company explaining the features and benefits of your product was a great way to engage your audience.
Part of the Wall PaperNot anymore. Online video has become a crowded space and our audience have become experts in dodging marketing messages. Video by itself isn’t a way to amaze your audience; it’s part of the wall paper that is all the.....
Corporate video is the best thing since sliced bread. And we really really love sliced bread.
So what is corporate video?Forget what all those pesky content marketing gurus make us believe; corporate video is all about you and your business. This is why corporate videos last a minimum of three minutes, but longer is always better: this is the only way to get all the information in there, but to be sure add a lot of bullet points.
Short is good. Long is better.Remember, today’s audience is very time rich so get on that soapbox and wait till they drag you off kicking.....
What is courage?
Get involvedWe’d love to hear your thoughts on what courageous decisions are. If you’ve.....
Vine, Instagram: Short form video is king. But is it making us stupid?
Online video has been the Next Big Thing for a few years now, and the growth has been undeniable:
Internet video to television traffic is forecast to increase nearly five times between 2012 and 2017, by which time over 60% of online video is expected to be in high definition.
But this is not yet another article about why video is a must-have.