Hunting With Pixels’ Blog

Getting reviews right the first time

· Blog

Noone likes wasting time and money. Here are some strategies to save you both in the editing phase of your project.

We know you’re super busy, so it’s important to plan time to review so this doesn’t become a bottleneck.

For every 5 minutes of video, expect to spend 30 minutes reviewing and adding notes.

Another way to ensure you get a quick turn around and high question is to make sure things aren’t missed in reviews.

How to get reviewing right: Putting different hats on

One of the biggest challenges in getting an editing project right is reviewing. Two things to keep an eye on:

Time.
Attention blindness.

Time.
Attention blindness. Key to counteracting attention blindness is to concentrate on one thing at the time. If you jump from big picture to detail all the time, you’ll wear yourself out because you’re putting your brain through a massive cognitive effort. Instead, take your review in stage.

Step 01: Fresh perspective Hat

You can only get a first impression one time. It’s essential that you capture your initial, emotional response before you get into the detail.

Sit back, relax and play the video. Do not start and stop, but play the video like a user of your website would.

Right after watching and before you get distracted by the next think, answer these questions:

What is my gut feel?
Did I understand the message?
Did it feel too long or short?
Is there a moment where you felt you lost interest?
Is there a bit that you didn’t catch (for instance because of a complex sentence structure or audio issues)

Step 02 – Sound

Without concentrating on the visuals, how does the video sound to you?

Does the music feel right to you?
It is easy for you to understand everyone?

Step 03 – Brand and titles

It’s very easy to miss spelling mistakes, because we tend to skim over titles in video. Stop the video, read the title and ensure you’re happy with it.

Double check the spelling
Is the font correct?
Is the logo up to date? Did we get the branding colours represented in a way that works for you?

We Create Connection

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Hunting With Pixels is about creating connection.

Connection is the most powerful tool we have to to create impact. When we truly connect to our audience we earn the permission to educate or create value.

Hunting With Pixels exists to support business owners to be the best version of themselves; clear in their message, authentic in their delivery and connected others.

Here’s an example of recent work we’re particularly proud of.

Working with the wonderful Joanne Woo on this video around parenthood was so much fun!

Loved getting the stories from the parents, especially the proud dads. The world is changing.

 

We’re hiring! Looking for organised assistant for social video production company

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Hunting With Pixels is growing! We started our Melbourne office 2.5 years ago and are currently looking for an organised, responsible and people oriented person to help create a brilliant experience for our clients, our collaborators and our team.

Here’s the job description

Hunting With Pixels is looking for an organised, disciplined, mature, experienced person who can follow/improve our business processes and manage client queries.

This is a new position being created, there’s no real blueprint to follow so broad scope to make it your own.

About Us

Hunting with Pixels is a small, boutique video production company that specialises in authentic and engaging content. We operate in Melbourne and Sydney. This role if for our Melbourne office, which is located in Fairfield.

We work with larger brands like TEDx, ING, and GE, but our main focus is on established small businesses and entrepreneurs – we love people and their stories and we help them grow their brands with beautiful video and engaging social media content.

 

What we’re looking for

We require someone part time, everyday, so they can develop a broad understanding of all aspects of the day to day. We need you to have consistent contact with all clients, daily if necessary, and be available to assist the Creative Director in managing day to day business ongoings.

This role (and salary) will definitely grow in scope (and hours) as your understanding of the business develops.

Our main requirement is that you support Robert, our Creative Director. He gets extremely busy and by taking care of the administrative tasks and client requests you will be helping him to keep his  focus on the creative and strategic side of things.

You will be the first port of call for our clients: ensuring the phone calls/emails are answered; problems are solved; requests fulfilled to help keep projects moving along and clients kept happy.

And whilst you don’t need to be managing projects, you do need to understand what projects we have on and the type of tasks that need to happen in relation to those projects.

The Offer

Flexible part time: 15hrs over 5 days/wk initially, but we expect to scale up quite quickly to 20+hrs once you are trained and confident in the role. Can occasionally be remote by negotiation: we’ve got small kids ourselves so we can want make sure this job would suit people with children too.

Pro rata salary will be commensurate with your skills and experience.

Start four week trial after 25th June 2018

About you

We’re after someone who can, for example, follow and refine processes (eg: time tracking); suggest improvements to current workflows, problem solve.

Sometimes you might be on your own in the office and will have to have the confidence to answer your own questions, research a solution or take the initiative to ensure the task can be completed.

You need to be entrepreneurial. We’re a small business, so you need to be able to solve problems and come up with ideas for improving things. This is not a role for a minion or an order taker. We’re looking for someone who’s interested in contributing ideas.

You have to be a people person. The role involves dealing with clients varying from small not for profits to CEOs of large corporates.

Prior experience as an office manager, project manager or PA in a small to medium sized business would be ideal. This is a role for someone who enjoys structure and organising. We don’t expect you to know everything, just be interested in learning.

This is not a role for aspiring directors or creatives; if you want to do that work get in touch with us regarding our freelance opportunities.

We use a variety of software: Asana, Evernote, Dropbox, Excel, etc. We don’t expect you to know all of these platforms, but you must be very comfortable around the Apple ecosystem, cloud based software and CRMs.

It would be great if you have affinity with social media – LinkedIn, Facebook, Instagram, Twitter. Being able to write posts would would be great too.

Looking forward to hearing from you! Email me to apply or ask any questions!

Why We’re Ditching Hour Rates

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Why we’re ditching hour rates at Hunting With Pixels

I love spending my time and energy on creating connection, whether it’s by producing content, building strategies or connecting our clients to each other.

 

There’s one thing that never quite worked for me though; proposal writing.

I always struggled to see the link between that work and what we actually do.

It’s not that I have an issue helping our clients understand what a realistic scope for a project is, but I don’t think proposals based on billable hours are very helpful in communicating what the best value is to them.

 

How do you put a price on creating connection?

If I look at what we do on a day to day basis, almost none of it can we expressed by an hour rate.

How do you capture intent, focus, and seeing creative possibilities in a spreadsheet?

How do you put a dollar value on empathy, caring for the details or creating a positive environment for the interviewee?

Do we become more empathetic or creative if we get more dollars?

The idea of money as a motivator or a tool to improve performance has been thoroughly debunked by Daniel Pink’s book Drive, The Surprising Truth About What Motivates Us.

In the research that Daniel Pink did, one of the findings was that money has a negative impact on work that requires creativity and cognitive ability.

How impact is created

It is the behaviours like focus and empathy that make the difference between producing a bit of content and having impact.

Hunting With Pixels is not the sum of camera+operator+editor=video.

We’re first and foremost a company that focusses on people and on how their behaviour can positively impact their ability to connect.

 

I don’t think that can be captured in an hour rate.

Partnership and collaboration=impact

 

We do our best work with clients who approach the work as a partnership to create the outcomes that help their organisations grow.

I believe adding billable hours to that equation undermines that partnership and puts restraints on collaboration.

The billable hours approach potentially creates an adversarial relationship where one party benefits from spending hours while the other tries to control cost. This is why some people don’t like lawyers.

When we’re paying people by the hour, we’re asking them to go through the motions, not to create great work.

Let’s compare the two options;

Billable hours – Just doing, not thinking

The approach of billable hours:

Partnerships – Thinking and doing

In 2017 we’ve run a few pilots for our new subscription model and have seen a remarkable shift in behaviour and attitude.

Going from the Big Speech to a conversation

 

A subscription doesn’t mean that there are no deliverables.

Typically, we set a number of key deliverables in the first three months. From there, we work on turning the speech into a conversation by creating spin off content like Vlogs, ‘how’ to’ videos or other Facebook video updates.

As we do this, we further refine the key pieces based on the data we get from analytics.

Measuring value

We exchange a fee for measurable impact.

To be able to do this, we need to work with you on understanding exactly what success looks like.  Impact can be clicks on your video, traffic to your landing page, better retention of your policies or happier customers.

So how do we price?

We price on our experience on how value has been created in the past.

This approach gives our clients a benchmark for both the quality of the work and outcomes that can be expected.

We don’t measure the value of our relationship with an hour rate – we look at how we can have a positive impact and what the value of that impact is in terms of ROI.

No big proposals and contracts – how will that work?

Just as well as proposals have worked  in the past; someone spends a week putting it together, no one reads the proposal or terms and conditions, and then we work things out during the project. Sound familiar?

A subscription doesn’t mean you’re flying blind; instead of a big proposal, we create a detailed content plan so that everyone knows what we’re working towards.

.. and here’s the small print

How much does it cost?

Subscriptions are tailored to what your needs are.

On the higher end you can spend $5-6k/month for a ‘all you can eat buffet of video’ for a larger business, on the lower end we have subscriptions starting at a few hundred bucks for video blogs.

So what are your Big Plans for 2018?

So if you’ve got big plans for 2018 and like the idea of a partnership that offers you low risk, create outcomes and a meaningful impact get in touch.

If you sign up for a subscription before the 1st of February you can donate a homepage video that we create to a NPF or startup of your choice.

Drop me a line if you’d like to know more. We’d love to connect.

 

PS: there are exceptions.  Sometimes you just need doing work, not thinking work. If you have a one off shoot or a simple edit of a few hours we offer fixed project rates.

Why we cringe when we see ourselves on video

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A sudden shift in perspective

The fundamental reason we cringe when we see ourselves on video is a sudden shift in perspective. Seeing ourselves from the outside in creates a jolt to the system, sometimes even mild anxiety.

Why does this happen? Three factors are at play here:

Factor 1. Do I really look like that?

When we see ourselves, it’s generally when we look in the mirror.

The issue with mirrors is that they flip the image of your face horizontally 180 degrees.

So when you see yourself in the mirror, you’re not looking at an image of your face as others see it, but you get used to the ‘mirror image’. When you see yourself on camera, everything is actually the right way round but it looks wrong to you. The reason for this is that our faces aren’t symmetric.

flipped photo

It’s still you, but both images look very different.

Our brain reacts to this lack of recognition and familiarity with a jolt of mild anxiety that psychologists call cognitive dissonance; the cringe factor we experience.

Check out the video:

 Factor 2. Boy do I sound weird!

The bones and tissues in our head conduct the sound of our voice to our ears, so we hear our voice for about 15% through our skull.

This means that we hear our own voice very different form others: typically we sound deeper/warmer to ourselves. Because our brain adjusts to how we sound from our perspective, hearing ourselves on a recording feels strange: squeaky and thin.

 Factor 3. Self talk

st

 

 

 

 

 

 

 

The final reason for our cringing it self talk.

Anyone who sets high standards for her/himself is going to find something that needs to be improved. It’s great to strive for high quality, but perfectionism can actually keep you from getting started!

Relax. We all cringe.

crng

 

 

 

 

 

 

Some discomfort is part of authentic communication. Even experienced actors and presenters cringe.

You could even argue that some level of discomfort is a good sign; it shows that we stretched ourselves a bit.   Like any discomfort it’s temporarily and it can be managed by having the right mindset and perspective, which is where friends come in handy.

You can’t be objective about yourself

The best way to get around your own perspective is to use someone else’s judgement.

Assuming your friend will give you an honest account of how you’re doing (otherwise you may want to have a look at who’s in your ‘friend zone’), friends can help you push the ‘send’ button  so do don’t get in your own way.

closed

What drives us?

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Tony Robbins – Why We Do What We Do

I’m fascinated about exploring what drives us. Everything we do as content producers is ultimately an expression of that motivation. I’ve always felt a bit ambivalent about Tony Robbins, but here’s a TED talk of Tony Robbins that I found undeniably good.

We are driven by emotion

Emotion is the driving force in life – it shapes our decisions.

What drives you?

At Hunting With Pixels we ask every single person we interview (1200 and counting) this question. We’re yet to find someone who tells me it’s money or status, but most of them are driven by this question:

How can I contribute more?

People who do great things look at how they can contribute. Achievement (money/status) is the byproduct of that idea.

Decision is the ultimate power

decisions2 One interesting question in the TED talk is:  Why did you NOT achieve something? The defining factor isn’t lack of resources, but resourcefulness. It’s not about what we didn’t have, but what didn’t motivate us.

Questions we need to ask ourselves

So if decisions shape destiny, we need to ask

  1. What are you going to focus on?
  2. What does it mean to others?
  3. So what are you going to DO?

   

Authenticity – would I lie to you?

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It takes courage to be honest. It takes humanity to do it well.

 

Video blogging – why is it so hard to start?

· Blog

   

This is my first video blog

https://vimeo.com/124132740 Not really. It’s my fourth. The three other ones are still sitting in my draft folder, because they’re ‘not ready’.

Come one, this should be easy for you!

I’ve been meaning to start a video blog for three years now. Hunting With PIxels has produced over 1100 videos for other people in that time span, but not one video blog.

Why is it so hard for us to start?

What I’ve learned from my work and my own experience is that there are three barriers to video blogging.

  1. Perfectionism
  2. Lack of time
  3. No clarity on the direction.

1. Perfectionism

perfectionism There’s a real vulnerability about being filmed, so most of us cringe when we see ourselves on a screen. There’s always something ‘not quite right’, but what may look like ‘striving for perfection’ is really allowing ourselves to give into fear. As a result we don’t publish until our content is perfect, which is.. never.

2. Time: If only we had more time and energy!

As a entrepreneur and a dad of a ludicrously-cute-but-utterly-exhausting 3 year old, I can appreciate time is limited and creating good content is a big investment. time But ultimately it’s not about time. It’s about prioritising. Is creating your my niche by having a voice a good use of my time right now? I came to the conclusion this is not something for ‘later’.

3. Direction

direciont2 Finding your voice can be hard because you’re too close to the subject and there is so much much you could share.

Three things you can do today

If you’ve made the commitment to get started, you’ll vastly improve your chance of success by doing these three things:

1. Get an outsider’s perspective

This blog wouldn’t exist if Kevin Moore and Byron Scaf from our amazing Coraggio advisory board wouldn’t have pushed the button for me. They showed me that done is better than perfect. Outsiders will have a more objective view of your content that you can ever have, use their ability to make an objective decision and let them help you get started. Even if you’re reluctant like I am.

2. Time – You have to make it easy

A well known psychological bias is the planning fallacy. We all consistently underestimate how much time a task will take no matter how much experience we have. A way to get around it is to avoid adding producing video blogs to your already busy schedule. Because it won’t happen. No really.

Here’s how you make it happen.

  1. Plan a content day.
  2. Turn off EVERYTHING.
  3. Get someone to help you finish.

3. Direction – it’s simple if you get help

direction It’s easy to get overwhelmed trying to cover everything, so getting a very clear idea on that one thing you want to be known for is essential. So get advice from your business consultant, your marketing agency or advisory board on the direction you need to take. Find someone who can afford to be brutally honest to you: I my experience generally not people who are too close to you unless you’re dutch.

What’s the worst that could happen?

wurst   When we make decisions, we tend to focus on the results of the decision: ‘If I put my video up, someone may make a negative comment about my funny accent’

Not making a decision is a decision too

What we often don’t take into account is the opportunity cost of not making a decision. A decision to not to publish is a decision to not let your voice be heard.

Hey, that was my idea!

Have you noticed that ideas that you may have had a few years back are now ‘owned’ by someone else? Could it be that the difference between you and the other guy/girl is that she just started, making everyone else someone with the great ideas but no content to show for it? This year, I decided I don’t want to be that person anymore, and I hope I can encourage you to do the same.

We all start small

Here’s an example of someone who just started. Gary Vaynerchuk now; 350.000 views on his video, huge on twitter. Nice looking videos. … and Gary three year ago. Not bad, but does this look like something unattainable to you?

But those successful people make it look so easy..

Yes, by having all false starts years before you ever heard of them. But they still started.

Press that button!

Businesses that communicate well grow faster because engaging content amplifies their message. But you have to start.   red button

Social Media Video Profile Course at Slow School

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Social Profile Video masterclass in Melbourne

At Hunting With Pixels we’re very excited to run our first Social Media Profile Video course on the 18th of June. The reason we’re passionate about using profile videos is that they really encompass everything we’re about at Hunting With Pixels; creating meaningful connection.

How we make decisions on who to do business with

Connection is everything. We are all hard wired to make decisions about who we trust and do business with by mixing ‘digital’ and ‘analog’ information. Digital is the data: product features, price, ROI. All the stuff that marketers tend to bang on about. Analog is how we feel about someone: tone of voice, personality, posture: all the non verbal communication. Research shows that we remember how people made us feel, much more than what they said, so how we say something matters.

Trust And Connection

ERP-trust   Typically, we base our decisions on who we work with or hire on whether we feel trust and connection to someone. When it comes that aspect of business, authentic and well structured video can really make a difference to how your audience perceives you, provided it’s authentic.

People don’t buy what you sell. They ‘buy’ you as the person to help them

If we want to find our tribe, we need to have the courage to be vulnerable and talk about what really drives us. Here are a few examples of social video profiles we created for the lovely people at Atkinson Vinden in Sydney:

So, What’s your essence?

In our course we’ll work with you on creating a 30-60 second profile that summarises who you are and what you’re about in a way that’s authentic, confident, and relaxed. The end result is a a beautifully shot, high quality video that helps you connect to your tribe.

What’s in the box

1. A content session around building the story around why you do what you do. Let’s explore what your purpose is and how we can write a short script around it. This will be done a small groups at the Hoffice on the 18th of June. 2. Coaching and filming. A one on one session with you where we coach to be the best you can be in front of the camera and capture some of your magic. 3. A fully finished, ready-to-go social media profile video on any social media platform you want.

 What you get out of this

The outcome of your course is a short video that you can use on your website, LinkedIn profile, Facebook page or wherever your audience want to connect with you.

 Bit of an introvert?

This course is definitely for you. Introverts can be amazing presenters if they just get to tell their story instead of being pushed to do the ‘presenting’ thing. Here’s an article we wrote about ‘not being good on camera‘. There’s no such thing as not being good on camera, there’s just being authentic or not being authentic. https://vimeo.com/102607249

Where/how much?

$ 895 during the pilot phase, which is a steal considering you’d pay more for the video alone! We’re planning courses in Sydney and Melbourne in August and September. Drop us a line if you’re interested. Here’s a video on why authenticity matters: https://vimeo.com/114209651          

How much is a video?

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How much does a video cost? How much should it cost? Not a lot these days. Video has made a major shift in terms of price point. A few years back you’d pay the price of a small car for a corporate video, now you can get professional video for a fraction of that.

Game changers

Quality has also shifted tremendously. Where we used to shoot interviews with one  or two DV cameras, we now work with three cinema grade cameras so you get a pretty slick outcome. https://vimeo.com/42529714

Are we asking the right question?

Is asking ‘How much is a video?’ the right question though? The lower cost of video has made it more attainable for SMEs and educators, but are we getting better value?

Results with video

Video is a means to an end. We want brand awareness,  business growth, learning outcomes. So how do we figure out what we need to spend to get those?

Cost vs outcome

bmw

 Instead of looking at cost, let’s look at our outcomes, for example: I want to improve my sales by 15% – how much would video content that helps me achieve that goal cost? I want my students to retain my OH&S program for 95% – how do I make that happen?

Define and measure success

If we base our budget on outcomes, everyone gets better results. You get the outcome you need, while setting a realistic budget so you don’t set each other up to fail.

Apples and pears

If you define success well, you can aim for a specific outcome. If you then ask for quotes based on those, you can get figures that you can actually compare. Personally, I’d go for apples because of their superior nutritional benefits but apparently the jury is still out on that one. apples_pears

How much is a video? Cost vs value

If we quote someone for a video without understanding the budget and business outcomes, we’re basically stabbing in the dark. As we’ve learned from The Walking Dead, you want to do your stabbing in daylight. Clara_walking

Video can be made to any budget

If we don’t define our outcomes, we incentivise lowballing instead of thinking along the same line as each other. Quoting like this creates an adversarial relationship instead of a partnership. There are no winners there.

We want you to succeed

 Our aim is for our clients to be advocates for our brand because they love what we achieved for them. We’re interesting in long term success. That only works if happy with the outcomes: please help us make that happen for you by offering clarity.

But I still need to know what a video costs!

If you want to make a useful comparison between video production companies, set a benchmark.

How to set a benchmark

A good way to go about costing is to offer an example. For instance, how much would it cost to create a two minute version of this video if we shoot it in Sydney CBD? https://vimeo.com/121755357 When you benchmark the length of the video, the production value and the location you get quotes based on a comparable value.

Shared values

If the quotes are in the ballpark, another important differentiator is whether you share values: https://vimeo.com/124278716 Shared values will tell you whether the people you’re considering as a production partner are the kind of people you want to work with. Being aligned in terms of values is the single most important factor in making any project work. No amount of tech skills and facilities will make content that connects; it takes collaboration between like minded people.

Useful link

Hope this has been useful. And once you’ve got your video produced, here are some ideas on getting results from video on social media: http://www.huntingwithpixels.com/blog/tips-tricks/getting-results-social-video-video-embedding-video-seeding-video-placement/