10 April, 2015 / No Comment
How many megapixels is that camera?In terms of ‘production value’, this is the lowest quality video we’ve made in years. The cameras are shaky, the angles weird, the colours don’t match the audio is all over the place.
But who cares?But we love it!
Real people, authentic storiesThis clip works because it’s about people who genuinely love Wordcamp. Why make a slick commercial when you have this going on for your brand?
Video production value – does it matter?People in our industry can get a bit carried away with focussing on.....
Here’s a statistic to think about; 85% of our audience will trust peer recommendations more than any marketing This is why a good business video is about what you do an why. If you want to let people know you’re brilliant, it will have to be your clients who tell the story.
Keeping it realIn the past we’ve been asked to hire a few actors to create ‘case studies’ and ‘client testimonials. We don’t do that for two reasons: 1. Why fake it? If you run a great business, it should be easy to find three clients who love what you do and are happy.....
09 February, 2015 / No Comment
Trust is about what the notes we don’t playMiles Davis once said that jazz is about the notes you don’t play. Communication around building trust is not about more information: that will just overwhelm our audience.
How we decide who to trustThe people we want to connect with make decisions about who they trust based on what seems to be very little information: a short story, a few non verbal and visual cues. How does that work?
Thin SlicingThin slicing is the ability to find patterns in events based only on “thin slices,” or narrow windows, of experience. Studies have shown that brief observations can be.....
Pearls Of Advertising Wisdom – How To Say ‘I Love You’Who needs the great philosophers if advertising agencies bring knowledge and deep understanding right to your inbox and Social Media feed?
I love you?Men, have you ever struggled with saying those three little words?
Not anymore!Europcar has the answer. Forget that romantic boat ride or maybe doing the dishes for once.
True love is a rental carNothing says ‘I love you’ more than a rented Mercedes, and event that is followed by Jill’s sudden headache and a calendar event that reads ‘Intake appointment relationship counselling 9.00 Monday’. .....
02 February, 2015 / No Comment
Managing outrageI’m always fascinated by how social media can be an amplifier of ‘outrage’, whether it’s Actual Outrage or Social Media Outrage.
Perpetual OutrageIn this video, Geoffrey Stackhouse, managing director of the crisis media training outfit Clarity Solutions discusses some of the underlying causes of Social Media Outrage and offers some ideas on what you can do to manage outrage.
Storybombers – the Outrage IndustryStory bombers are those who hijack your story and create a new narrative around outrage that furthers their cause.
What’s the psychology here?I love.....
Posted in: Tips & Tricks