Client testimonials – how to Keep It Real

01 April, 2015 / No Comment

  Here’s a statistic to think about; 85% of our audience will trust peer recommendations more than any marketing This is why a good business video is about what you do an why. If you want to let people know you’re brilliant, it will have to be your clients who tell the story.

Keeping it real

In the past we’ve been asked to hire a few actors to create ‘case studies’ and ‘client testimonials. We don’t do that for two reasons: 1. Why fake it? If you run a great business, it would be easy to find three clients who love what you do and are.....
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The psychology of connection – how we make decisions about who we trust

09 February, 2015 / No Comment

 

Trust is about what we the notes we don’t play

Miles Davis once said that jazz is about the notes you don’t play. Communication around building trust is not about more information: that will just overwhelm our audience. Building trust works in a similar way. We don’t build trust by talking more, but about things that matter most when we assess others on their trust worthiness .

How we decide who to trust

The people we want to connect with make decisions about who they trust based on what seems to be very little information: a short story, a few non verbal and visual cues. How does.....
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Invaluable Life Lessons – How To Say I Love You

09 February, 2015 / No Comment

 

Pearls Of Advertising Wisdom – How To Say ‘I Love You’

Who needs the great philosophers if advertising agencies bring knowledge and deep understanding right to your inbox and Social Media feed?

I love you?

Men, have you ever struggled with saying those three little words?

Not anymore!

Europcar has the answer. Forget that romantic boat ride or maybe doing the dishes for once.

True love is a rental car

Nothing says ‘I love you’ more than a rented Mercedes, and event that is followed by Jill’s sudden headache and a calendar event that reads ‘Intake appointment relationship counselling 9.00 Monday’. valentines day mercedes.....
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Geoffrey Stackhouse on managing social media outrage

02 February, 2015 / No Comment

 

Managing outrage

I’m always fascinated by how social media can be an amplifier of ‘outrage’, whether it’s Actual Outrage or Social Media Outrage.  

Perpetual Outrage

In this video, Geoffrey Stackhouse, managing director of the crisis media training outfit Clarity Solutions discusses some of the underlying causes of Social Media Outrage and offers some ideas on what you can do to manage outrage.

Storybombers – the Outrage Industry

Story bombers are those who hijack your story and create a new narrative around outrage that furthers their cause.

What’s the psychology here?

I love.....

Adding Video To Your Linkedin profile

30 January, 2015 / No Comment

 

Adding video to your LinkedIn profile

Good news! LinkedIn is finally getting on board the Video Train with the launch of the LinkedIn Professional Portfolio. LinkedIn now lets you upload images, videos, presentations and documents to your profile to add a nice visual to the otherwise text heavy platform. You can add video and images to the summary, experience and education sections of your profile.

How to add video to your LinkedIn profile: video

Here’s a quick video on how to add video to your LinkedIn profile.

How to Add Images and Video to

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